In today's hectic service world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. One way to attain these goals is by lining up marketing efforts with the buyers journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opportunity and … Read More

Mark Donnigan: It's going terrific, Ben. I am so satisfied to be below on your show.Ben: Absolutely. We're happy to have you on the show. Especially provided the value and also the urgency of the subject we're going to be taking on over the course of this conversation too, which is one that I believe is actually under-discussed. One that might if n… Read More